Your medical business has powerful partners which can be working hard to help you out increase patient knowledge and generate brand-new patients. Are you gaining Google, Yahoo and Bing’s new focus with Local Search?

What is Local vs. Standard Search?
Local search queries change from conventional searches in that you are adding a “where” component such as an address, a city or maybe a zip code to help the “what” component (keyword, product or service, service etc) you will be looking for. For many years, these searches get often been dominated by national competition: large directory sites with thousands of pages and some other non-local SEO powerhouses. Today, the game offers changed and yahoo want to feature your local practice, your procedures and specialties. Health Businesses without a local presence eventually find it harder
together with harder to remain competitive for these vital search queries searches that are increasingly being performed from smart phones and other mobile devices by patients who are immediately looking to make a health or way of living change.

Why the focus on Local SEO?
Most people, in general was really in the require for local medical practices and health services. What’s changed is their behavior and the tools they use to do local searches. Typically, local
directories such as the yellow pages and newspapers and local magazines supplied this information but the electronic digital age has changed all that. Computers and search engines have replaced that yellow pages and increasingly smart phones and also other mobile devices are your computer. When was the last time you picked up a copy with the yellow pages to order food, find a local service and also product? What’s currently happening online is that a lot of sites are battling the search engines to your local attention. While Google is still dominant (and possesses been since rolling out Google maps in 2004) the landscape has changed: in addition to Yahoo! and Ask, many new local options like FourSquare or even Yelp. All from this focus on local search translates that now is the right time
for your medical practice to roll out a local SEO strategy together with grow your professional medical health practice greatly.

Cost a Concern? Local SEO is Budget friendly
It is possible to obtain great local search engine rankings without a good sized SEO investment, with a since effort and willingness to find the time. Nearby medical practice listings, when optimized, can quickly achieve first page exposure but will out perform costly, traditional advertising. Examine after study shows that organic search traffic converts at a higher rate than most other marketing channels. possible patients are actively seeking you out , this makes search marketing much more effective than traditional “interruption† internet marketing.

The Great Equalizer
Google’s consentrate on local medical practices has resulted in a dramatic change in search results than the past. Geo-targeted searches return Google maps listings that stage the playing field for small
practices which happen to have one huge side over national competition: a local home address. Without that just about all important street tackle it makes bit of difference how considerably money these large medical corporations throw at SEO. The following makes local search considered one of your most powerful tools for constructing patient awareness to your practice and constructing credibility and
authority. Whether you’re an iPhone, Droid or Blackberry user another thing is clear, the user experience on mobile puts everything close at hand. Apps that tie into Google maps or even other local listings can on occasion eliminate search listings altogether in support of pull from a lot of these niche listings. Ones practices details, reviews and driving directions are in your
customer’s finger tips and a possibility you miss out is if you aren’t listed regionally.

Local Search together with Google
Google Nearby Success Starts using Google Places.  Google Places is the #1 place for local search marketing on the net, and it’s mostly free. Google Areas gives your process visibility to
potential patients despite the fact that don’t have a website. More than likely, you have seen Google Places listings recently for those who have searched for other products in a certain city. Google concluded this and provides slowly transitioned Google Places to a powerful tool for medical practices and unfortunately your everyday internet reader. The Evolution associated with Google Places
With September 2004 Google launched their “Google Local” company listings with roadmaps. “Google Maps”, a much more extended mapping feature was launched within April 2005 with “satellite view” and directions and quickly that was merged together to create “Google Places, ” giving your practice an authentic street view of where it’s located, along using overhead satellite photos.

Integration with Natural Search Listings
For quite a while Google Places auction or sale listings has dominated local search results also, you are probably very knowledgeable about the “pack” search results which displayed a local map and the superior local establishments or practices corresponding for your keyword query. These results frustrated many agencies local SEO efforts for the reason that pushed companies using great organic seek rank far off page 1 (preferred case) and onto the other page (worst case).

Stay Tuned for Part 2 -
Active MD Medical Marketing & Patient Education specializes in Digital and traditional advertising & Marketing for medicla practices across the USA. Please contact us for medical marketing link building, our Instant Authority ™ Medical Marketing SEO service and traditional and non- traditional Medical markreting and advertising. As a Google Certified Agency Medical Marketing Partner we know how to get results quickly and effectively.

AciveMD Medical Marketing announces their new search engine marketing keyword tracking for clicks & call analytics to their medical marketing product line.

The patient engage call, form and web tracking technology enables medical and health businesses accurately track their return on investment at the keyword level for all telephone calls, inquiry forms and web visits using a specific keyword term.

How has Active MD Medical Marketing Improved ROI for our Medical Clients?

- Dispose of Pay Per Click keyword terms that are not generating call or form inquiries (which generate sales).
- Redirect Search Engine Marketing campaign focal point and change price/bid strategy for keywords that are not creating calls or forms.
- Lowering overall cost of Pay Per Click campaign by identifying the relationship between individual search engine terms and telephone and form inquiries.

Search Engine Marketing is an incredibly practical way to great patients, however, the campaigns need to be optimized to increase reach and return on investment. What our medical marketing clients need to increase patient flow is successful pay per click campaigns (along with organic search optimization) and utilize our tracking and reporting system to get down to the keyword level. One of our clients was spending $1200 a month on about ten search terms, however, he did not know which was driving more sales and which were a waste of moon. Additionally, he did not know how to effectively bid . . . should he budget more for the $25 keyword term or less? What we found by using our tracking and analytic technology is tha twe were able to increase his results by 30 % using the same monthly pay per click budget. Information is POWER!

For more information on keyword level tracking, or any of our inquiry (calls & forms) recording, tracking and reporting technology please call 1-877-267-4111 or visit patient engage our medical marketing & patient relationship management software application.

Created new tutorial video for Patient-Engage – patient relationship management and medical marketing software –
see http://patient-engage.com/medical-marketing/

At Active MD Patient Education and Medical Marketing we believe that patients should be active participants in their health and wellness and doctors should be able to spend more time treating patients, not medical marketing and practice management.  Additionally, we think doctors shouldn’t spend one red cent on medical marketing if it’s not trackable and verifiable.  We believe in these ideals so strongly that we have created many medical marketing programs, applications and strategic systems designed to educate patients, create consultations and save doctors (and their practice managers) time.  Naturally, this increases medical procedures exponentially and allows your medical business to grow in a manner that is tracked and analyzed through our daily reporting mechanisms.  Systems need to be automated and easy to maintain, requiring little or no labor.   Medical and Health businesses seem to agree that time saving automated systems of both educating patients and communicating with patients is paramount.  We listened to doctors and we listened to patients and we came up with an all inclusive inbound medical marketing application that is easy to use, operates in the cloud, and tracks and reports all your patient inquiries.

We have created hundreds of successful patient education programs, medical marketing strategies, increased medical procedures by 200% and saved a lot of wasted time for doctors. Our experience over the last ten years working with doctors and medical/health businesses across the country has given us the education and information we needed to understand what tools a doctor and/or a practice manager needs to track, report and analyse their medical marketing.  Our inbound medical marketing software is basically an automated patient funnel system that engages and informs your patients, pushes them through the process, ending in a procedure, consultation or treatment.  Simple, Effective and within a minimum amount of time.

Our Patient Engage software application records and tracks all inbound telephone calls, records and tracks all forms submitted on your web site, includes real time web analytics, email marketing, appointment setting, social media marketing, medical reputation management, monthly, weekly or daily reporting, includes a news/article blog, posting to your social media accounts, and much more – to easily mange your entire digital footprint and keep the conversation on going with your patients, in just a few hours a week.

As the creator of the ActiveMD medical marketing program and the Patient Engage software, I feel so strongly about the efficacy of our programs and applications that I guarantee you will get more educated patients and spend more time doing what you love.  THE SERVICE IS REALLY ROBUST FOR MEDICAL/HEALTH BUSINESSES and a MUST SEE.  If you are interested in helping your patients to understand your area of expertise and automated systems for inbound medical marketing please call 1-877-267-4111 for a free no obligation demonstration or fill out our convenient on-line form.

Google has added new functionality to your BLOGGER account making it easy for Medial Marketing Blogs that are attached to a Google+ account to share new blog posts.

After you post a medical marketing article on BOLGGER, you will see a box containing a abridged version of the post. Before publishing and sharing, you can choose which Google+ Groups you will like to discuss the post with, add any additional thoughts and comments if you like.

If you will like to go back and discuss another post on your site site, you will be able to do so by hitting “share” below the admittance in your post list.

Of course, if you never like the function, you can disarm it on the “Settings – Content and Comments” page.

at ActiveMD we write articles and set up automated systems to increase procedures, save time and save money – with our Patient Engage Software – its easy and allows you to connect all youro social networks, blogs, emails and more in one simple interface.  To find out more go to http://patient-engage.activemd.net/learn or call 1-877-267-4111 for a free no obligation demonstration.  We guarentee it will make you more money or we’ll eat our shoes.

testing patient engage software – for patient relationship management – with ALLURE _ awesome –

Demo software withthe great company Momentum Practice Group – Patient Engage.

Engagement: Turning Your Inquiries into referrals

At ActiveMD we have learned from working with hundreds of medical practices over the years how to increase engagement and start a dialogue with potential patents – moving them through our proven Inbound Medical Marketing System.

Here are some engagement and communication facts:

1. There are over 23 Billion telephone calls placed annually in the USA.
2. Mobile devices have exploded and doubled in the last year and instantly push calls to your medical and health business.
3. Phone to PC convergence has increased and caused a real need to publicize telephone numbers on line (ex: 20 million concurrent calls are made at peak times from Skype users)
4. 65% of Medical Businesses Rate Calls as their HIGHEST QUALITY Lead Source
5. The telephone is the most common way patients connect with medical and health businesses.
6. This telephone inquiries convert to medical procedures (and consultations) five times higher then clicks and are of a greater value.
7. No marketing strategy is worth a nickel if it is not trackable and verifiable.

Clicks are Nice: Calls are Better

Basically, the internet explosion caused medical and health businesses to be concerned about increasing clicks (traffic) at relatively low cost using the internet (Search, Pay Per Click), and shifting advertising dollars from more traditional advertising models (Print, Direct Mail, Radio, Television). During this growth the traffic and conversions (filling out a form, arriving at site, downloading content) has been carefully tracked, but telephone calls have not. We know that patient trends have been to search for a medical professional, then look at their website to make a quick decision, and then calling on the telephone. Surveys have shown that as high as 60% of medical website visits end in a telephone call. SO why not track and verify your telephone leads?

ActiveMD Call Analytics

ActiveMD Call-tracking servers and analytics software help you understand how specific ads, keywords, and sites are actually performing and knows where we need to make adjustments to your advertising or marketing.

We go beyond traditional clicks and web impressions to get an accurate picture of your return on investment. We measure all telephone calls from your website (or other ads or campaigns) with call tracking and analytics. Call tracking tells you exactly which ads, campaigns and channels are getting patients to call and which arena. Every telephone call is routed, tracked, and can even be recorded, allowing you complete control over your inbound medical marketing strategy. The results are emailed to you immediately after the call ends and we capture caller ID information.

you can:

• Eliminate keywords or ads that are not driving telephone calls.
• Train your staff how to better handle these patient inquiries.
• Ultimately control and verify your return on investment.

Click to call

Additionally – our internet telephony servers use click to call technology so we can capture information and route telephone calls (a higher quality lead) to your staff. Additionally, we have found that click to talk has helped push an inquire as an impulse to type in the telephone number for instant gratification.

Filtering Your callers – the two main concepts with our call tracking is that if it ain’t trackable it worth a nickel and there is an ideal type of patient that you want and verifiable data halps us focus your strategy.

AMD Secure Forms: Grabbing your inquiries and pushing them through the system

secure forms, databases and auto responders – patient forms – newsletter.
free report – Rules of Engagement, Understanding your patients

Customized Online and office video for medical and health businesses

ActiveMD Patient Education has been working for the last ten years with medical and health businesses around the country creating compelling video content to be distributed on their websites, reception areas and through that use of Free DVD and information kit giveaways. Some of the video content we create is Patient Education Videos, Spotlight on Procedure Videos, Welcome videos, Landing page videos, Commercials, infomercials and television programming. Studies show that audio/visual presentations help viewers retain 50% more information and the use of interactive media increases results by 200% or more.

Even Bad Media Works, Great media Works Even Better

We like to explain that it is true that even a bad presentation is better then none. We have all seen some terrible commercials and marketing presentations. However, it is uniquely important that your content have the proper message to optimize results. To insure your success we have created a 21-point discovery process that has proven to improve the information that is disseminated and your overall results. How much is it worth to you to gain a new customer? How much money will you leave on the table with bad media? Our program of content creation is designed for those business owners that want to have a system that guarantees success.

ActiveMD Process

Over the years working with Doctors and medical businesses we have created a proven system of creating and distributing video content that is a strategy to get more patients, more referrals and save time and money. The process starts with our discovery process which is based on our proven medical marketing paradigm – Interrupt, Engage, Educate and Offer -

Interrupt - you need a strong headline or visual interruptor that hits your targeted markets buying hot buttons.

Engage – you need to engage your audience effectively starting the buying process.

Educate – You need to educate potential patients on the benefits of your procedures/surgery and why they should use your services over your competition. Giving them all the evidence they need to feel that they can make an informed decision.

Offer – You need to make the process easy for them by offering them a low risk way to find out more.

During our discovery process we find out:

• Who your target market is.
• What they want and what they want to avoid.
• What makes you special different and unique.
• What evidence exist to prove you give them what they want.

The ActiveMD Discovery Process is by far the most important thing we do for medical and health businesses and what makes our program so successful.

Style = Substance

Our program was designed to give a lot of information to potential patients through subconscious and
psychological means. The purpose, by using patients hot buttons, is to get potential patients to make immediate subconscious decisions and look for clarifying information. In scientific terms we are jolting the viewers brain from the the auto pilot (alpha mode) to the attentive activity (beta mode). Some of the ways in which we do that has to do with the personal connection and relationship with the Doctor or Medical professional in his or her environment, the use of interview techniques that are relaxed and informal, allowing for the subjects personality to come through, and the use of visual imagery and testimonials as evidence to substantiate the claims we are making.

Script/outline: Telling Your Story

The core of every piece of motion media is an engaging and interesting story. In our process we create your story using a documentary (reality) based approach. After completing the discovery process we create a formal outline for approval along with scheduling and any scripting. This would include the breakdown of the purpose of each video, the evidence we will use (or create) and the primary interviews needed to create the content. Our production coordinator will assist you in handling all of the organization for your project, including contact patients, doctors, and staff.

Increase The Efficacy of Your Medical Website With Rich Media

With the current growth of technology and the Internet, more and more medical businesses are using the Web to disseminate informational and patient gathering.

Studies over the last few years indicate that 20% (some studies suggest as high as 40%) of all internet users are using the world wide web to search for health and medical related information.

More importantly, 80% of patients who were considering procedures used the internet as their primary source of education.

Who can you trust: Professional Production Services

We are experts in designing visual narratives that motivate, captivate, and educate. Our programs have been successfully implemented in medical practices nationwide and increased results by 200 — 300 %. Our program educates potential patients and facilitates their decision making process. Ensuring they learn everything they need to know to choose your practice, over all others, regardless of price.

We offer a customized product that will accurately describe your expertise, the different procedures you provide, and most importantly patient testimonials that illustrate the wonderful experiences and outcomes they have received. Turning your inquiries into referrals.

Our production staff is made up of professional who have created hundreds of hours of film, television and multimedia content for a wide array of clients including Schering Key pharmaceuticals, HD Net, Fox Sports, Paramount Television, Showtime Networks, Atlantic records and more. Accordingly we use the very highest standards of production including the use of film lenses, film motion, high quality lighting, hair and make up, everything essentially we would do to make a high quality motion picture. We are used to working with medical businesses in an unobtrusive manner often scheduling production on nights or weekends, but have worked during normal operating business hours without disturbing your patients. Our work speaks for itself see our portfolio here -

Our proven program offers Doctors the ability to harness the power of a professional motion picture production. The customized high definition videos can be deployed many ways including HD DVDs, Blue Ray DVDs, standard DVD,integrated web video content, online media and medical animations.

Post Production: Editing & Flash development

After collecting primary interviews, all visual elements and support materials our editors quickly work to put all the graphic, audio and video elements together based on the original outline and story purposes. The videos are converted into flash based contents and embedded into our proprietary ActiveMD Patient Education viewer. The viewer, written in flash AC3 programming uses our streaming video server for both security and access and our engagement techniques including click to talk, ask the doc, refer a friend and transcripts of each video. All your videos will be reviewed and approved by you. (see samples in action).

Our video streaming server provides unlimited bandwidth and simultaneous connection with out degrading the quality of speed of the video and has enhanced security features to ensure your program is not hot linked or embedded on another website.

Additionally, using our flex and flash based electronic DVD software, patients can download, forward and interact with your videos and medical business from their desktop.

Deploying Your media

There us no better bang for the buck then using your website as the primary distribution mechanism for all your rich media video content. However we want to extend the life of these high quality content by utilizing current DVD technology.

DVDs diversify your distribution strategy and extend the reach of your printed messages. Packages that were only printed materials now often come with electronic versions of those materials. This provides your patients the ability to forward, review, and reply to the materials electronically. This addition can improve response rates, click through rates to websites, and pass along rates. Surveys indicate that the addition of discs to a package of printed materials yields response rates that are 50% to 600% greater than traditional direct mail rates. To put this into perspective, if traditional direct mail delivers response rates of 1% to 2%, then programs that include discs typically return 3% to 12% response rates. Conversion rates are also significantly higher with programs that include discs. The likelihood of a prospective buyer ordering a product or service after receiving a promotional disc approaches 19% (nearly 1 out of 5 recipients of a CD or DVD placed an order!).
The strategy to integrate discs with traditional print programs improves the ROI on a project, and in some cases actually introduces the message to people beyond the original target market.

Whether we want to believe it or not, people actually do toss printed materials into the vertical file. Or perhaps the material is filed away, to be reviewed on rare occasions. DVDs have a relatively high “pass along” rate, in which the initial recipient shares the disc with others. This rate is higher than with most catalogs and brochures. Including a disc with a traditional printed piece thus improves the reach of your message. DVDs have a high-perceived value. In some cases, this value has been measured as high as $20. Patients are more likely to play a disc, which is often regarded as “special”, as opposed to a brochure or catalog that can seem like junk mail. Including a disc along with a printed piece extends that perceived value of both. In short, people are less likely to discard a DVD.

Finally, according to recent study by Nielsen Media (April 2011), Mobile Video Popularity has increased by 41%
In the last quarter of 2010, 301 million people in the UNSA used a mobile phone; of those mobile phone users, 25 million watched video on their mobile device. This marks a 41% increase from mobile video usage in December 2009.

This is due, in part, to the rapid adoption of media-friendly mobile devices including smartphones (and tablets), which make up more then 30% of the marketplace.