ActiveMD Patient Education and Inbound Medical Marketing has released several new call tracking, call mining and keyword tracking features.

Your Patients are Calling

Facts

There are Over 23 billion calls annually in North America
Mobile internet use is on the rise, 35% of all internet traffic is form mobile devices — and instantly pushes patients to your office

Technology – Phone to PC convergence increases the need to promote phone numbers online. For example, at peak times there are over 20 million people concurrently using Skype.

Quality – 65% of businesses rate calls as their highest quality lead source.

Consumer Behavior – Phone calls are the most common way consumers connect with businesses.

Performance – Calls convert at up to five times the rate of clicks and drive higher value.

Intelligence – You can find out more about your customers and their ad performance through call tracking and call recordings.

(Sources: BIA/Kelsey Free 411 Study 2009; BIA/Kelsey Mobile Local Media Feb 2009; TMP Directional Marketing and comScore Wave 3: Local Search Usage Study; Marchex internal data)

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