Patient Engage
Clicks are Nice: Calls are Better
Basically, the internet explosion caused medical and health businesses to be concerned about increasing clicks (traffic) at relatively low cost using the internet (Search, Pay Per Click), and shifting advertising dollars from more traditional advertising models (Print, Direct Mail, Radio, Television). During this growth the traffic and conversions (filling out a form, arriving at site, downloading content) has been carefully tracked, but telephone calls have not. We know that patient trends have been to search for a medical professional, then look at their website to make a quick decision, and then calling on the telephone. Surveys have shown that as high as 60% of medical website visits end in a telephone call. SO why not track and verify your telephone leads?
